Volume : XV, Issue : IX, September - 2026

Functional Standards And Communicative Clarity As Drivers Of B2B Event Partnership Loyalty: Evidence From The Indian Media Industry

Sounakacharya Mukherjee

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Article: Download PDF    DOI : https://www.doi.org/10.36106/paripex  

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FUNCTIONAL STANDARDS AND COMMUNICATIVE CLARITY AS DRIVERS OF B2B EVENT PARTNERSHIP LOYALTY: EVIDENCE FROM THE INDIAN MEDIA INDUSTRY, Sounakacharya Mukherjee PARIPEX-INDIAN JOURNAL OF RESEARCH : Volume-15 | Issue-9 | September-2026


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