Volume : VII, Issue : I, January - 2018

GREEN MARKETING: CHALLENGES AHEAD

Dr. J. Kavitha Selvaranee, Dr. Radha Ganeshkumar

Abstract :

 

The process of selling Products or Services based on their environmental benefits is referred as Green Marketing. Such products or services may be environmentally friendly in itself or produced or packaged in an environmentally friendly manner. Recently Green Marketing is considered to have great prominence on providing environmental awareness in number of consumers who are willing to bank their environmental consciousness with their money. The basic aim of green marketing is to minimize the adverse effects that affect the natural environment. The marketing that promotes the green products convey a relationship between the product, the benefit to the user, and the environment. In a way such promotional campaigns reflect the principle of an eco–friendly and a socially responsible organization. In an effort to create the importance of ecology and maintenance of its balance, Ariel’s ‘Save the Tiger’ campaign promoted this cause.

Article: Download PDF    DOI : https://www.doi.org/10.36106/paripex  

Cite This Article:

Dr. J. Kavitha Selvaranee, Dr. Radha Ganeshkumar, GREEN MARKETING: CHALLENGES AHEAD, PARIPEX‾INDIAN JOURNAL OF RESEARCH : Volume-7 | Issue-1 | January-2018

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