Health Anxiety Level of Organic Food Buyers and its Impact on their Buying Behaviour

Chaitra Bharath; H.M. Chandrashekar

Volume : VII, Issue : XI, November - 2018

Health Anxiety Level of Organic Food Buyers and its Impact on their Buying Behaviour

Chaitra Bharath, H. M. Chandrashekar

Abstract :

The increasing occurrence of lifestyle disorders and diseases in people working in high stress environments and high stress professions is leading to their shift in food choice to healthier options like organic food. You are what you eat is a very popular saying. Health anxiety is a psychological disorder where a person suffers from the fear that he or she has an illness, although they do not have clinically proven symptoms. There is difference in being health conscious and having health anxiety. With increasing awareness of health disorders and diseases, people are also getting worried about their health. This is more so of people who are more trusting of the media which now propagates fear of everything possible. i paper aims at analyzing the health anxiety levels of organic food consumers versus the conventional food consumers to understand the reason for buying organic food