Volume : VII, Issue : XII, December - 2018

Impact of creating Blue Ocean

Dr. Archana Dadhe

Abstract :

 

Blue Ocean Strategy is the most influential new concept in management strategy, whose exciting premise is that companies can rearrange conventional factors of competition in order to create a leap in customer value. In the process, companies make their competition irrelevant and discover unoccupied market space. The quantify impact of creating blue oceans on a company’s growth in both revenues and profits in a study of the business launches of 108 companies.

A blue ocean is created in the region where a company’s actions favourably affect both its cost structure and it value proposition to buyers .cost savings are made from eliminating and reducing the factors an industry has never offered.

Article: Download PDF    DOI : https://www.doi.org/10.36106/paripex  

Cite This Article:

Impact of creating Blue Ocean , Dr. Archana Dadhe , PARIPEX-INDIAN JOURNAL OF RESEARCH : Volume-7 | Issue-12 | December-2018

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