Impact of English Language in Interconnected World-A Study of Lingua Franca in Global Business

Prof. Megha P. Nanhe

Volume : VIII, Issue : II, February - 2019

Impact of English Language in Interconnected World-A Study of Lingua Franca in Global Business

Prof. Megha P. Nanhe

Abstract :

This research is about English as a nonnative language. So many number of countries now involving in the global business. They are interconnecting with each other being nonnative English countries. The objective of this research is about to understand the use of English increasing in global business. Using qualitative research method, the empirical part of the study is comprised of a two–step research including three interviews and a questionnaire. Participants were selected from four Japanese–based multinational corporations. English has an undeniable role as the lingua franca of global business. Using English is no more a choice but inevitable for companies trying to compete in international markets. Yet, the effects of English in business communication have not been studied much until recent years. The aim of this research is to examine the effects of using English in Japanese–based multinational corporations