INDIAN RETAIL INDUSTRY: The Spread of Organized Retailing in India

Dr. B. Saranya; Ms. P. Sri Padma Abirami

Volume : VII, Issue : VIII, August - 2018

INDIAN RETAIL INDUSTRY: The Spread of Organized Retailing in India

Dr. B. Saranya, Ms. P. Sri Padma Abirami

Abstract :

Retail Industry is the largest in India, accounting for over 10 per cent of the country‘s GDP and around eight per cent of the employment. Retail industry in India is at the crossroads. It has emerged as one of the most dynamic and fast paced industries with several players entering the market. But because of the heavy initial investments required, eakeven is difficult to achieve and many of these players have not tasted success so far.Retail is India‘s largest industry, accounting for over 10 per cent of the country‘s GDP and around eight per cent of the employment. Retail industry in India is at the crossroads. It has emerged as one of the most dynamic and fast paced industries with several players entering the market. But because of the heavy initial investments required, eakeven is difficult to achieve and many of these players have not tasted success so far.