Volume : VII, Issue : VI, June - 2018

INFLUENCE OF THE YOUTH EXPERIENCE ON SATISFACTION WITH SMARTPHONE IN SALEM

Dr. K. Ramesh, A. Manimekalai

Abstract :

Global usage of smartphones among youth segment, initiated a large number of researchers to devote their attention to researching the field of youth satisfaction and implementing postulates of behavior of the youths in the industry. As there are not many relevant studies conducted in Salem, in this study we examine the influence of the youth experience on satisfaction with smart phones. Convenience sampling method was used as a method of collecting data from 140 randomly chosen respondents. The findings confirm that experience is in a fact a significant determinant of satisfaction and that there are differences according to types of smartphones using by the youths and the frequency of their usage. Furthermore, high levels of satisfaction are seen in youths familiar with current models of smart phones and those following mobile trends.

Article: Download PDF    DOI : https://www.doi.org/10.36106/paripex  

Cite This Article:

Dr. K.Ramesh, A. Manimekalai, INFLUENCE OF THE YOUTH EXPERIENCE ON SATISFACTION WITH SMARTPHONE IN SALEM, PARIPEX‾INDIAN JOURNAL OF RESEARCH : Volume-7 | Issue-6 | June-2018


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