Volume : VIII, Issue : IX, September - 2019

Key Drivers to Attract FDI in Indian Retail Industry

Shambhu Kumar Gupta

Abstract :

Retail is defined as all activities involved in selling goods or services directly to the final consumer for their personal, non–business use via shops, market, door–to–door selling, and mail–order or over the internet where the buyer intends to consume the product. In 2004, The High Court of Delhi defined the term "retail" as a sale for final consumption in contrast to a sale for further sale or processing. Retailing involves a direct interface with the customer and the coordination of business activities from end to end– right from the concept or design stage of a product or offering, to its delivery and post–delivery service to the customer. This paper is a modest attempt to study the key drivers which attract FDI in India.

Article: Download PDF    DOI : https://www.doi.org/10.36106/paripex  

Cite This Article:

KEY DRIVERS TO ATTRACT FDI IN INDIAN RETAIL INDUSTRY, Shambhu Kumar Gupta PARIPEX‾INDIAN JOURNAL OF RESEARCH : Volume-8 | Issue-9 | September-2019

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