Leadership Development for managing in VUCA World

Volume : VII, Issue : VI, June - 2018

Dr. Madhura N. Pimplapure

Marketing is the old concept of this planet probably as old as the life on this earth, now a days everything is been marketed

person, place, organization etc Now a days marketing is much more than jingles and catchy phrases, the aim of marketing is to

affect how consumers think and act. It is critical to understand consumer behaviour to know how potential customers will

respond to a new product or service.

The Indian economy has gained significant momentum in recent months and the coming years look very promising and exciting.

The global environment has become highly Volatile, Uncertain, Complex and Ambiguous (VUCA) due to a variety of factors and

impact of technology.

This paper aims to describe the rate of responsible leadership in a VUCA world. This paper illustrate how responsible leadership is

aligned with the critical success factors in VUCA world .This paper provide insights on marketing strategies of VUCA world.

This research paper attempt to exchange thoughts, ideas and update information about Marketing in VUCA world.

Objective 1) To provide insights on how responsible leadership is aligned with the critical success factors in VUCA world

2) To exchange thoughts ideas and update information about marketing in VUCA world.