Medicine purchasing behavior of consumers at the Private pharmacies in Phonhong District, Vientiane Province, LAO PDR

SYPHENGTA PAPHAIPHED; Huaifu Xu

Volume : IX, Issue : VI, June - 2020

Medicine purchasing behavior of consumers at the Private pharmacies in Phonhong District, Vientiane Province, LAO PDR

Syphengta Paphaiphed, Huaifu Xu

Abstract :

The purpose of this research was to study medicine purchasing behavior of consumers at the drugstores in phonhong district Vientiane Province Lao PDR, explore the marketing mix impact on medicine purchasing behavior and compare the purchasing behavior of the consumers. The sample group was 400 people of the consumer in Phonhong district Vientiane Province Lao PDR, the questionnaire was used as a data collection tool, the statistics used in data analysis were percentage, mean, standard deviation and hypothesis tested by chi–square.