Volume : VII, Issue : II, February - 2018

NEURO MARKETING A NEW FIELD IN MARKETING

R Swathi

Abstract :

 

This article surveyed the main neuro marketing techniques used in the world and the practical results obtained. Specifically, the objectives are (1) to identify the main existing definitions of neuro marketing; (2) to identify the importance and the potential contributions of neuro marketing; (3) to demonstrate the advantages of neuro marketing as a marketing research tool compared to traditional research methods; (4) to identify the ethical issues involved with neuro marketing research; (5) to present the main neuro marketing techniques that are being used in the development of marketing research; (6) to present studies in which neuro marketing research techniques were used; and (7) to identify the main limitations of neuro marketing. The results obtained allow an understanding of the ways to develop, store, retrieve and use information about consumers, as well as ways to develop the field of neuro marketing. In addition to offering theoretical support for neuro marketing, this article discusses business cases, implementation and achievements.

Article: Download PDF    DOI : https://www.doi.org/10.36106/paripex  

Cite This Article:

R Swathi, NEURO MARKETING A NEW FIELD IN MARKETING, PARIPEX‾INDIAN JOURNAL OF RESEARCH : Volume-7 | Issue-2 | February-2018

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