Volume : VIII, Issue : IX, September - 2019

NEW AGE BANKING IN RUAL AREAS - an opportunity Or threat

P. Manivannan

Abstract :

Finance activities in India have faced radical alterations due to the implementation of new economic policies. Before liberalization, in 1969 and 1980 banking establishments were nationalized based on the thrust aim of supplementary banking i.e., rapid spreading out of banking activities. Whereas now the industry is operated on the concept of customer centric banking i.e. changed towards “Better Banking from More Banking” in order to face the market challenges. After the adoption of technological development it allows the banking businesses and other stakeholders to interact and transact with the institutions seamlessly through a variety of conduits. They are Internet, Wireless devices, ATM’s, Mobile payment wallets and various digital applications. These facilities are widely provided by almost all the banking companies. As a result of the advancements, now banking industry looks like a customer centric banking industry. But the question is up to what extent these facilities are available in rural areas like Perungalathur and are the customers are able to utilize these modern banking facilities. Based on this background an attempt has been made to draw the responses about the level of usage and customer satisfaction towards New age Banking.

Article: Download PDF    DOI : https://www.doi.org/10.36106/paripex  

Cite This Article:

NEW AGE BANKING IN RUAL AREAS‾AN OPPORTUNITY OR THREAT, P.MANIVANNAN PARIPEX‾INDIAN JOURNAL OF RESEARCH : Volume-8 | Issue-9 | September-2019

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