Predicating Consumer Behavior in online Purchase Decision Making

Prof. Vivek S. Kanade; Dr. Mrs. Preeti M. Kulkarni

Volume : VII, Issue : IX, September - 2018

Predicating Consumer Behavior in online Purchase Decision Making

Prof. Vivek S. Kanade, Dr. Mrs. Preeti M. Kulkarni

Abstract :

Consumer Behavior is the fundamental process of consumer psychology, which plays an important role in understanding how consumer make buying decision, though it is offline or online purchase decision making by consumer.Marketers must have to study and understand theory as well as reality of consumer behavior. How to attract consumers in this competitive environment is become a fundamental issue for offline and online retailer (web store). Identification and analysis of online buyer decision making process, stages of consumer behavior and factors influencing online consumer decision making process is the main object behind this study. It is important to study how consumer reacts on new technological and innovative marketing practices adopted by online retailer. This paper is an attempt to study the potential role of marketer in each stage of online buyer decision making process and important factors in buyer behavior during online purchase.