Volume : VII, Issue : VI, June - 2018

Preservative free Eye Drops-A current trend in Ophthalmic Market

N. Rajesh Kumar, Bhanu Birla

Abstract :

This project explains facts & figures about Preservative Free Eye drops & trends shaping the market and their Impact on Ophthalmic Market.Key part of study exposes Prevalence of Ophthalmic diseases & frequently Prescribing molecules which comes in daily practice of ophthalmologist.Through Primary Research,this project reflects the various touch points & Persuasion of Ophthalmologist, Patient & Retailer basically consumer behavior of Ophthalmologist in prescribing, Patients in buying & Retailers in promoting Preservative free Eye Drops.

Article: Download PDF    DOI : https://www.doi.org/10.36106/paripex  

Cite This Article:

N. Rajesh Kumar, Bhanu Birla, Preservative free Eye Drops-A current trend in Ophthalmic Market, PARIPEX‾INDIAN JOURNAL OF RESEARCH : Volume-7 | Issue-6 | June-2018

Number of Downloads : 321

References :