Volume : VII, Issue : IX, September - 2018

Promotional Mix Strategies for Tourism Marketing of Chamarajanagar District

Dr. Amulya M.

Abstract :

Destination marketing has been recognised as the most important activity in Tourism. Tourism marketing is a continuous sequential process in which the management plans, researches, implements, monitors and evaluates activities which have been designed for satisfying the needs and wants of tourists.  While marketing tourism, promotional mix elements need to be kept in mind, with an aim to  reach all the tourists, various communicational and promotional campaigns can be used.. The basic purpose of thisstudy is to figure out how promotional mix strategies adopted in tourism in chamarajnagar district .

Article: Download PDF    DOI : https://www.doi.org/10.36106/paripex  

Cite This Article:

Dr. Amulya M., Promotional Mix Strategies for Tourism Marketing of Chamarajanagar District, PARIPEX‾INDIAN JOURNAL OF RESEARCH : Volume-7 | Issue-9 | September-2018

Number of Downloads : 126

References :