Volume : VII, Issue : II, February - 2018

ROLL OF ADVERTISEMENT ON BUYING BEHAVIOUR OF THE CHILDREN

Raimohan Dash

Abstract :

 

The purpose of this study is to analyze the effect of media on buying behaviour of children. However, comparatively we have analyzed how the parents are playing their roles in making buying decision of their children. Children are coming into the consumerism younger ages and number of experiences gives shapes to their consumer habits and their behaviour. There are many factors that interplay to affect their decision making and behaviour pattern. Effective relationship can be seen between TVs advertisement exposure of children and their purchase preferences as well as amount of purchase while shopping with their parents.  During few decades, it has been seen a growing awareness that children have enormous market potential in three different markets–spending their own pocket money to satisfy their own needs, an influential market attracting a substantial amount of parental expenditure and a future market that eventually will constitute all the customers for a firm’s services.

 

Article: Download PDF    DOI : https://www.doi.org/10.36106/paripex  

Cite This Article:

RAIMOHAN DASH, ROLL OF ADVERTISEMENT ON BUYING BEHAVIOUR OF THE CHILDREN, PARIPEX‾INDIAN JOURNAL OF RESEARCH : Volume-7 | Issue-2 | February-2018

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