Social Media Transformation of Human Resource Management

Volume : VII, Issue : X, October - 2018

Dr Avjeet Kaur

Online is old news .Online in social media is today‘s news. Social Media is not a subset of the internet .Social Media is the

internet. Social Media is a revolution of personal, professional, and commercial platform for interaction which are combined

seamlessly, and in a blink of an eye. Social media is rapidly transforming the way individuals interact in the real world day by day in

the workforce. Social Media, is argot these days it is becoming an important platform for interaction, –Individuals as well as for

organizations. The research paper examines the awareness and usage of social media and its impact on organizations and Human

Resource department – its strategies and practices – Recruitment, Innovation and Knowledge Creation. . Human resource

managers were asked about the advantages and disadvantages of using social media such as Facebook, LinkedIn, and Twitter in

areas of recruitment, selection, and training and development. The results, illustrated that there were many advantages when

using social media sites in HRM such as employee recognition, wider and diverse applicant pools, and internal organization

communication. However, the results revealed that there were also several disadvantages of using social media sites such as

lawsuits, discrimination issues, and wrongful termination. In the end, this paper discussed the importance of organizational

policies effectively governing employees‘ use of social media sites in order to highlight more advantages and reduce negative

effects.