Volume : VII, Issue : VI, June - 2018

STUDY OF MARKETING CHALLENGES FACED BY EXTRUSION COMPANIES IN BRASS PART INDUSTRY

Dr. Rajesh Faldu

Abstract :

Extrusion plants in ass part industry face a lot of marketing challenges. Hence there was a need to study the same. This study focuses on “Marketing Challenges faced by Extrusion companies in Brass Part industry in the city of Jamnagar. Scope of study was limited to 25 extrusion companies which were selected and various types of marketing challenges faced by them were studied. Descriptive research design has been carried out as this research aims to describe various types of marketing challenges faced by extrusion companies in ass part industry. Primary data was collected through questionnaire and was filled up from top management of the company which includes managers, owner, etc. Data analysis & findings reveal that there are significant differences in the different challenges faced by the extrusion plants of Jamnagar and that there are various marketing challenges which are faced by extrusion plants in ass part industry.

Article: Download PDF    DOI : https://www.doi.org/10.36106/paripex  

Cite This Article:

Dr. Rajesh Faldu, STUDY OF MARKETING CHALLENGES FACED BY EXTRUSION COMPANIES IN BRASS PART INDUSTRY, PARIPEX‾INDIAN JOURNAL OF RESEARCH : Volume-7 | Issue-6 | June-2018

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