Volume : VIII, Issue : II, February - 2019

The Creation of Blue Ocean at IMERT Pune

Dr. Pranav Kayande

Abstract :

Graduates from many Business schools, are not finding the going easy, by any means. These B–schools across the country have gone down in their quality standards over past few years and these poor quality standards are reflected into inappropriate teaching pedagogies, sub–standard researches and consulting leading to bad placements of the students who passed out from such institutes. Marthwada Mitra Mandal’s IMERT is a management institute located in Pune city. This case is about how IMERT implemented Blue Ocean strategy to evolve it as a unique growth oriented institution. It also talks about how the reforming measures resulted into attracting students, creating good learning environment, providing ample placement opportunities to the students; appropriate developmental avenues for the staff and diversified sources of revenue generation for the Marathwada Mitra Mandal Trust.

Article: Download PDF    DOI : https://www.doi.org/10.36106/paripex  

Cite This Article:

THE CREATION OF BLUE OCEAN AT IMERT PUNE, Dr.Pranav Kayande PARIPEX - INDIAN JOURNAL OF RESEARCH : Volume-8 | Issue-2 | February-2019

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