THE EXTENT TO WHICH RABINDRANATH TAGORE HAS SEEPED IN THE CULTURAL FABRIC OF THE Z GENERATION AS AN IMPETUS TO CULTURAL TOURISM IN SANTINIKETAN

Mr. Swarup Saha

Volume : VIII, Issue : I, January - 2019

THE EXTENT TO WHICH RABINDRANATH TAGORE HAS SEEPED IN THE CULTURAL FABRIC OF THE Z GENERATION AS AN IMPETUS TO CULTURAL TOURISM IN SANTINIKETAN

Mr. Swarup Saha

Abstract :

As the century takes a turn, there is a new generation emerging whose characteristics are unique and much different from the Millennials and the Gen X. The ever increasing sector of Generation Z is now in focus, which is considered as Post – Millennials. The widespread use of technology comes very naturally to them and their behaviour pattern depicts as if they were born with the smartphone in their hands. Under such a scenario, it is essential to understand how deep rooted is the concept of Rabindranath Tagore in the minds of this generation. How far does Generation Z recognize and accept Rabindranath Tagore’s huge contribution to the various facets of culture is a question echoing in many minds – especially the ones whose hearts are deeply devoted to Tagore. In understanding this acceptance a randomized controlled trial was performed involving Gen Z from different age groups and medium of instruction. Through the understanding of the level of connectedness between Tagore and Gen Z, an insight can be gained regarding the acceptance of Santiniketan as a cultural tourism hotspot by this Generation. It was concluded from the study that Rabindranath is losing its importance among the iGENs which is required to be revived to uphold the cultural tourism of West Bengal