Volume : VI, Issue : VI, June - 2017

The Impact of Advertising Appeals on Advertising Attitudes and Purchase intentions

Dr. Rahil Yusuf Zai

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Article: Download PDF    DOI : https://www.doi.org/10.36106/paripex  

Cite This Article:

THE IMPACT OF ADVERTISING APPEALS ON ADVERTISING ATTITUDES AND PURCHASE INTENTIONS, Dr. Rahil Yusuf Zai PARIPEX-INDIAN JOURNAL OF RESEARCH : Volume-6 | Issue-6 | June-2017


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