Volume : X, Issue : X, October - 2021

THE IMPACT OF TIME ORIENTATION AND CULTURAL VALUES ON CONSUMER INNOVATIVENESS AND INNOVATION ADOPTION BEHAVIOUR: THE MODERATING ROLE OF INNOVATION CHARACTERISTICS

Dr. Deepal Joshi, Dr. Sarla Achuthan

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Article: Download PDF    DOI : https://www.doi.org/10.36106/paripex  

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THE IMPACT OF TIME ORIENTATION AND CULTURAL VALUES ON CONSUMER INNOVATIVENESS AND INNOVATION ADOPTION BEHAVIOUR: THE MODERATING ROLE OF INNOVATION CHARACTERISTICS, Dr. Deepal Joshi, Dr. Sarla Achuthan PARIPEX-INDIAN JOURNAL OF RESEARCH : Volume-10 | Issue-10 | October-2021


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