Understanding customers perspective on different products- A text mining approach

Prof.Shweta Puneet; Dr. Hemant Darbari

Volume : VIII, Issue : V, May - 2019

Understanding customers perspective on different products- A text mining approach

Prof. Shweta Puneet, Dr. Hemant Darbari

Abstract :

Online customer reviews are becoming an important source of large scale product review data. The findings obtained from the comprehensive review of the existing research will be elaborated in this section. In this paper, we have reviewed many aspects of text mining approach by emphasizing on the customer review data. However, review studies lead with the perception that actual challenge is from the conventional use of customer surveys or focus group interviews that are usually costly and time–consuming while the size of available data is usually small scale as compared to the customer review data mining approach. The results of this review study showed that the efficiency of text mining techniques is improved on a large extent.