Use of Social Media in Election campaign: An overview on Karntaka Assembly Elections 2018 of Dharwad district

Vishwanath Koti; Dr. Sanjayakumar Malagatti

Volume : VII, Issue : XI, November - 2018

Use of Social Media in Election campaign: An overview on Karntaka Assembly Elections 2018 of Dharwad district

Vishwanath Koti, Dr. Sanjayakumar Malagatti

Abstract :

Election has its own footpaths in the history of India. India is a republic and a democratic country; elections have been conducted in the country since its independence. During the elections the process and methods of camping is changing. New trends, techniques and technologies have been utilized to reach the old and young voters of the country. Nowadays along with traditional media like print and electronic media the new media and social media like whatsapp, facebook, Instagram, twitter, and YouTube are widely used by the political parties and election candidates. Internet based new media and social media are considered as an important tool to be connected with voters.

Technologies have the power to change the scene of politics. It is necessary for opinion leaders to be up to date with new technologies for election campaign. As social media becomes a buzzword, every candidate feels the need to use social media during elections for campaign. In India Smartphone users are increasing day by day, including residents of cities and rural people who are using social media for information and entertainment