A Case Study Analysis of Bandhan Bank Microfinance Services : A customer centric approach

KumaraSwamy Manepalli; Dr.M.Ramkumar

Volume : VIII, Issue : XII, December - 2019

A Case Study Analysis of Bandhan Bank Microfinance Services : A customer centric approach

Kumaraswamy Manepalli, Dr. M. Ramkumar

Abstract :

Inclusive development is one of the critical determinants of national growth. Financial inclusion is one way of empowering people to access social and economic justice. To achieve this, a multi–model approach has been adopted since early seventies of the twentieth century. There are not many reports about the role of commercial banks in microfinance. This can be due to a large level of absence in the field. Microfinance in general does not attract commercial banks. Due to this absence of mainstream commercial banks the micro lending activity was taking over by large number of nongovernmental organizations popularly known as NGOs. This paper aims to study �Bandhan Bank� as a case study from its inception as an NGO to its performance as a Micro finance lending bank. The paper concludes with an analysis of the probable challenges to be faced by Bandhan Bank in its operations as a bank and its role in financial inclusion.