A COMPARATIVE STUDY OF MARKETING STRATEGIES OF LARGE, MEDIUM AND SMALL TEXTILE INDUSTRIES IN INDIA

Pradosh Kumar Dash; Dr. Hitendra Bargal; Dr. Manasranjan Dashmishra

Volume : VII, Issue : I, January - 2018

A COMPARATIVE STUDY OF MARKETING STRATEGIES OF LARGE, MEDIUM AND SMALL TEXTILE INDUSTRIES IN INDIA

Pradosh Kumar Dash, Dr. Hitendra Bargal, Dr. Manasranjan Dashmishra

Abstract :

The aim of present study is an attempt to evaluate the marketing performance of textile units of different capacities operating in India and develop marketing framework in the light of incentives provided by government with special focus on scheme like technology up–gradation and integrated textile park schemes and prevalent marketing practices adopted by textile companies considering marketing barriers faced by textile exporting units. Indian textile sector is predominantly based on cotton, fiber, yarn, wool, silk, handlooms, handicrafts and jute. The study was focused mainly on the industry possessing different profiles to develop effective and efficient marketing strategies for textile industry