Volume : II, Issue : X, October - 2013

A Consumer Study in Organised Retailing At A Hypermarket in Coimbatore

Andukuri Raj Shravanthi, Anitha Pauline. A

Abstract :

This study throws a light on consumer behaviour in organised retail stores. The specific objectives of the study are to analyze customer satisfaction level, switching behavior, and suggest appropriate measures to improve the customer satisfaction at Spencer’s hypermarket. General profile of the respondents revealed that majority of Spencer’s customers were young aged, belonged to a medium sized family, well educated and mostly worked in private sector with an average monthly income of Rs. 20,001–30,000.Consumers were satisfied with quality aspects such as quality of products and service offered and parking facility. Non– availability of products, limited variety of products and non– availability of desired and ranked as top three reasons by customers was the major reasons for switching stores and thereby customers suggestions are listed which may improve customer satisfaction and loyalty

Keywords :

Article: Download PDF   DOI : 10.36106/ijsr  

Cite This Article:

Sheila Christopher, Cresenta Shakila / Understanding Siblings of Children with Autism / International Journal of Scientific Research, Vol.2, Issue.10 October 2013

Number of Downloads : 945

References :