A critical study on exposure to globalization has led to increase in conspicuous consumption for the consumer durable goods

Ashish Kumar Srivastava; Roli Srivastava

Volume : IV, Issue : II, February - 2015

A critical study on exposure to globalization has led to increase in conspicuous consumption for the consumer durable goods

Ashish Kumar Srivastava, Roli Srivastava

Abstract :

Present study is an attempt to analyze the impact of globalization to increase in conspicuous consumption of consumer durables goods in the Lucknow city. Various factors are studied which influence the purchasing behavior of consumers. The contribution of consumer durables for hiking the living standard and livelihood of customers is very imperative. This would help to take steps to enhance the purchasing power ability decisions of customers. In this study the researcher has made an attempt to prove the impact of globalization in the lifestyle of consumer with respect to consumer durables is high and life style of peer influences an individual�s life style.