A Empirical Study on Customer Awareness, Satisfaction and Media Influence Among the Life Insurers of Coimbatore

DR. M.S.RANJITH KUMAR; Mr. S. MOHAN; Mr. C.KARTHICK

Volume : III, Issue : VIII, August - 2014

A Empirical Study on Customer Awareness, Satisfaction and Media Influence Among the Life Insurers of Coimbatore

Dr. M. S. Ranjith Kumar, Mr. S. Mohan, Mr. C. Karthick

Abstract :

Life insurance is a must for the ead earner of the family, who has dependents. In case of an uncertain death of the ead earner it pays a lump sum amount to the nominee of the life insurance policy, so that the family can continue with the same standard of living even after losing him. Basically we can say life insurance covers the risk of death. Life insurance Policy is a contract between insured and the life insurance company (Insurer) for the specified period of time (term) to protect your family against financial risk of your life to the extent of the life coverage (sum assured) by paying a cost (premium) to the life insurance company. Life insurance is what that protects your family in your absence. Life insurance policies provide a certain amount of money to your family in case something happens to you. These come as a great financial relief during the hour of needs. There are a number of insurance companies in India that offer life insurance policies to its customers.