A Review of Pharmaceutical Market Segmentation And Growth Of The Pharmaceutical Market In Sangli city

Mr.Shivappa G Teli; Dr. S.D. Bohite

Volume : V, Issue : IX, September - 2016

A Review of Pharmaceutical Market Segmentation And Growth Of The Pharmaceutical Market In Sangli city

Mr. Shivappa G Teli, Dr. S. D. Bohite

Abstract :

Key discoveries of the 1980s and 1985s, such as insulin and penicillin, became mass–manufactured and distributed. Sangli City�s pharmaceutical Market was established in the late 19th and early 20th centuries. Sangli city�s pharmaceutical market is highly dynamic and is characterized by greater levels extensive regulation of its products. All of these changes are ultimately good for the Sangli city�s pharmaceutical Market, which suffered in the past decades regulation and large quantities of drugs. They force the industry to reach a level necessary for global competitiveness. At the time of independence in 1947, Sangli city�s market was established by MNCs that controlled between 80 – 90 percent of the market primarily through importation. Approximately 99 percent of all pharmaceutical products under patent in India at the time were held by foreign companies and domestic Indian drug prices were among the highest in the world. The strong growth prospects of the pharmaceutical Market segment and growing demand from the domestic market, will further fuel growth in the pharmaceutical sector. Manufacturing segment. Due to the highly fragmented nature, there is a dearth of pricing power and critical scale. This in turn restricts the ability to produce the technology–driven products required for operating in global markets.