A STUDY OF ADVERTISING STANDARDS COUNCIL OF INDIA (ASCI) AND ITS REGULATORY ROLE TOWARDS CURBING UNETHICAL MARKETING COMMUNICATION WITH SPECIFIC REFERENCE TO THE PORTRAYAL OF WOMEN BY ADVERTISERS

Miss. Bhumika Raval

Volume : V, Issue : I, January - 2016

A STUDY OF ADVERTISING STANDARDS COUNCIL OF INDIA (ASCI) AND ITS REGULATORY ROLE TOWARDS CURBING UNETHICAL MARKETING COMMUNICATION WITH SPECIFIC REFERENCE TO THE PORTRAYAL OF WOMEN BY ADVERTISERS

Miss. Bhumika Raval

Abstract :

In the present competitive marketing trend there is a clutter of advertisements in the media. The advertiser try to make their advertisements in such a way that they will be seen, will stand out. At times, the advertiser knowingly or unknowingly, depicts women as highly indecent, dishonest and full of tall claims. In a situation like this, there has to be a regulatory body to control the content of advertisements. The study takes an in–depth look at the scenario that prevails today in the field of advertising and marketing communication. The study intends to reveal what is happening with regards to marketing communication and whether the general public is satisfied, concerned or indifferent to what is happening around them