Volume : V, Issue : IX, September - 2016

A STUDY OF PAINT INDUSTRY WITH SPECIAL REFERENCE TO INDIA2016

Dr Ajai Kumar Jain, Vishal Sharma

Abstract :

 Indian paint industry is as old as Ancient Indian culture but modern synthetic paints were introduced in the country by Goodlass Nerolac Paints in 1920. This research paper aims to study current scenario of Indian paint industry. Though the size of global paint market (Size–$132 billion) is 20 times bigger than Indian market ($ 6.77 billion) the growth of Indian paint market (15%) is three times faster than global market (5%). There are five major players in organized Indian paint market with 61% market share. The Asian Paints Ltd. leads the organized sector in sales volume and profits. The unorganized players constitute about 35% share of the total Indian paints market. This is a secondary data based descriptive study that shall be done to analyze the current scenario of the Indian paint industry. Lot of study material is available on paints industry here and there but there is no research paper available on the title. The paper concludes that Indian paint market is not only among the most competitive markets in the world but is also one among the most opportunistic paint markets in the world for national and international players. The recommendation includes the regulation of environment damage caused by the paint industry by law or regulatory agencies mandatory

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Article: Download PDF   DOI : 10.36106/ijsr  

Cite This Article:

Dr Ajai Kumar Jain, Vishal Sharma A STUDY OF PAINT INDUSTRY WITH SPECIAL REFERENCE TO INDIA2016 International Journal of Scientific Research,Volume : 5 | Issue : 9 |September 2016

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