Volume : II, Issue : I, January - 2013

A Study of the Extent of Usage of ATM Services

Dr Mahalaxmi Krishnan

Abstract :

Indian Banks have leveraged technology and introduced innovative banking products and services to attract and retain customers. There are several alternate channels available to customers for banking transactions. The purpose of this research is to study the extent of usage of one of the alternate banking channels viz., ATM by means of field study

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Article: Download PDF   DOI : 10.36106/ijsr  

Cite This Article:

Dr Mahalaxmi Krishnan A Study of the Extent of Usage of ATM Services International Journal of Scientific Research, Vol.II, Issue.I January 2013


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