Volume : VI, Issue : VI, June - 2017

A STUDY ON ATTITUDE TOWARDS BRAND DILUTION IN HARLEY DAVIDSON POST PRICE CUT

Dr. Veni Nair, Prof Josraj Arakkal, Mr. Debdipto Mukherjee, Ms. Anwesha Roy

Abstract :

 Harley Davidson is a premium and for bikers all over the world. In India, HD had launched their heavy weight motorcycles in the year of 2009, month of August with the establishment of its first dealership in July 2010. Motorcycles of all the six platforms were launched in India with a range of 11 models. 

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Article: Download PDF   DOI : 10.36106/ijsr  

Cite This Article:

Dr. Veni Nair, Prof Josraj Arakkal, Mr. Debdipto Mukherjee, Ms. Anwesha Roy, A STUDY ON ATTITUDE TOWARDS BRAND DILUTION IN HARLEY DAVIDSON POST PRICE CUT, INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH : VOLUME-6 | ISSUE-6 | JUNE-2017

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