IJSR - International Journal of Scientific Research

Dr. Mary J. Priyadarisini; ELAKKIYA.M

Volume : VII, Issue : X, October - 2018

A STUDY ON BRAND PROMOTION STRATEGIES TOWARDS TATA HITACHI PRODUCTS IN KRISHNAGIRI DISTRICT

Dr. Mary J. Priyadarisini, Elakkiya. M

Abstract :

Sales promotions consist of tools for consumer promotion, trade promotion, and sales force promotion. Consumer promotions are aimed at final consumers. These promotions are initiated by either manufactures or retailers. Well–known Examples include temporary prices cuts, discounts, volume offers, buy x get y free, weep stakes, free trials, and coupons. Trade promotions are aimed at retailers by manufactures. Examples of trade promotions are price reductions, advertising and display allowance, and free goods. Sales force promotions are aimed at the sales force of manufacturers. An example is a contest for sales representatives.