A Study on Consumer Awareness, Attitude and Satisfaction Towards Selective Organic Products in Coimbatore City.

Dr.S.Gomathi; Ms.K.Ramya

Volume : V, Issue : VI, June - 2016

A Study on Consumer Awareness, Attitude and Satisfaction Towards Selective Organic Products in Coimbatore City.

Dr. S. Gomathi, Ms. K. Ramya

Abstract :

 Agriculture is the backbone of the Indian economy. Despite this, it is facing various constraints such as fragmentation of landholding, low productivity and conversion of agricultural land to nonagricultural uses. The Indian Economy is still reliant on agriculture and it contributes nearly 14% of the country’s GDP. According to Indian organic food market survey report says “Indian Organic food market is anticipated to grow at 19% during 2012–17. The present study consists of the following objectives viz.,to identify the level of awareness and attitude of the organic consumer, to identify the satisfaction level of organic consumer and to examine the problems faced by organic consumers. The primary data has been collected through questionnaire from 150 respondents. The simple percentage, chi–square and factor analysis are applied to test the independence of attributes between the variables. The study reveals that the there is no relation between gender, age and awareness level of the respondents. Accessible services and effective protection are the high influence factors on the satisfaction level of organic food products among the consumers.