A STUDY ON CONSUMER BUYING BEHAVIOUR OF FMCG PRODUCTS WITH SPECIAL REFERENCE TO BATHING SOAP IN ERODE

Mr.S.SANGAMESHWARAN; Dr.R.GAYATHRI BALAKRISHNAN

Volume : V, Issue : IX, September - 2016

A STUDY ON CONSUMER BUYING BEHAVIOUR OF FMCG PRODUCTS WITH SPECIAL REFERENCE TO BATHING SOAP IN ERODE

Mr. S. Sangameshwaran, Dr. R. Gayathri Balakrishnan

Abstract :

Fast Moving Consumer Goods (FMCGs) constitute a large part of consumers� budget in all countries. Bathing soap is one of the important products for every one usage regularly. Bathing soaps are fast moving consumer goods that have seen a surge in their sales in the past few decades in India more and more people are opening up to the idea of experimenting and trying out newer bath soap. This study is attempt to cover the various factors that influence the buying decision of consumers who plan to purchase and or used bath soap. The main aim of this research is to find out the consumers buying behavior on bathing soap in Erode. For this purpose, the research has collected 125 consumers by using convenience sampling technique. To attain the research objectives, simple percentage analysis has been used. The research found that majority of the consumers spent above Rs.100 and monthly once purchase behavior.