Volume : VII, Issue : X, October - 2018

A STUDY ON CONSUMER BUYING BEHAVIOUR OF TATA NANO CAR IN SALEM DISTRICT

Dr. Mary J. Priyadarisini, P. Sumithra

Abstract :

The Tata Nano is an inexpensive rear–engine four passenger city car built by the Indian company Tata Motors and is aimed primarily at the Indian domestic market. One of the greatest strengths of Nano is tiny price tag. The starting price is Rs.1,00,000 which is cheaper than Maruti 800, the next cheapest car in Indian market  priced at Rs.1,84,641. Tata positioned Nano peoples mind as “ The  people car”, One Lakh car that drives One billion Dreams and The world’s cheapest car without compromising on quality, safety and eco–friendliness.

Keywords :

Article: Download PDF   DOI : 10.36106/ijsr  

Cite This Article:

Dr. Mary J. Priyadarisini, P. Sumithra, A STUDY ON CONSUMER BUYING BEHAVIOUR OF TATA NANO CAR IN SALEM DISTRICT, INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH : Volume-7 | Issue-10 | October-2018

Number of Downloads : 413

References :