Volume : IV, Issue : VIII, August - 2015

A STUDY ON CONSUMER BUYING BEHAVIOUR TOWARDS ENGLISH NEWSPAER IN COIMBATORE DISTRICT

R. Parthipan, A. John William

Abstract :

Print media is playing a predominant role in the recent days at the outset byViewing in the newspaper perspective, people are interested in newspapers which correspond to their beliefs that they can identify themselves, this is a view commonly expressed in evaluations of the research on the impact of the newspaper among the readers further the research attempts to identify the consumer behaviour on English newspaper further the study portrays the factors influencing the buying behaviour towards English newspaper by analyzing with the demographic

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Article: Download PDF   DOI : 10.36106/ijsr  

Cite This Article:

R.PARTHIPAN, A.JOHN WILLIAM A Study on Consumer Buying Behaviour Towards English Newspaer in Coimbatore District International Journal of Scientific Research, Vol : 4, Issue : 8 August 2015

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