A STUDY ON CONSUMER EXPECTATION TOWARDS RURAL MARKETING ON NON DURABLE PRODUCTS IN THANJAVUR DISTRICT

Dr. N.Sumathi; Mrs.M.Elampirai

A Study On Consumer Expectation Towards Rural Marketing On Non Durable Products In Thanjavur District, IJSR - International Journal of Scientific Research(IJSR), IJSR | World Wide Journals

Volume : V, Issue : X, October - 2016

A STUDY ON CONSUMER EXPECTATION TOWARDS RURAL MARKETING ON NON DURABLE PRODUCTS IN THANJAVUR DISTRICT

Dr. N. Sumathi, Mrs. M. Elampirai

Abstract :

Various companies in India concentrate on rural marketing because the people in rural areas have not been concentrated by competitors. People with purchasing power must be made to purchase the products to increase the sales and profit any company. This study explains about the expectation of rural consumers towards non durable goods in Thanjavur District.