Volume : III, Issue : III, March - 2014

A Study on Consumer Preference towards Green Marketing Products

C. Dilip Kumar, Dr. S. M Yamuna

Abstract :

This research paper ings an edge to introduce term and concept of Environment marketing and Ecological marketing. The study aims to give information why the green marketing is been emerged, and through with media it has been emerged. According to research consumer demographic and socio–economic characters respond positive in purchasing green products moreover, respondents suggested that green products are low priced and eco–friendly. Green products generally use eco–friendly materials and energy–efficient means of production, thereby causing less or no detrimental impact on the environment. The consumers are satisfied by the Eco–friendly products and they suggested that they do not contain harmful elements that might pollute the ecosystem and the production process of which does not result to any toxic by–products or negative externalities. Moreover, they suggested the public to use green products which are usually biodegradable and made from recyclable materials.

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Article: Download PDF   DOI : 10.36106/ijsr  

Cite This Article:

C.Dilip Kumar, Dr.S.M Yamuna A Study on Consumer Preference towards Green Marketing Products International Journal of Scientific Research, Vol.III, Issue.III March 2014

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