A Study On Consumer Preference Towards  Selected Fmcg Personal Care Products In  Erode Town, Tamilnadu

Ms.M.Gomathi; Ms.R.Gomathi

Volume : II, Issue : XI, November - 2013

A Study On Consumer Preference Towards Selected Fmcg Personal Care Products In Erode Town, Tamilnadu

Ms. M. Gomathi, Ms. R. Gomathi

Abstract :

The purpose of this study is to examine the consumer preference on personal care products in FMCG sector and to study the factors which influencing them to prefer a particular product of Fast Moving Consumer Goods (FMCG).The taste and preferences of consumer are changed often. Every customer in the market has his/her own Brand Preferences. Customers will be looking for certain attributes before purchasing the products i.e., FMCG. The and Preference is showing increasing tendency everywhere and Erode city of Tamilnadu State is not an exception to it. They give much important for personal care products due to it involved mostly in day to day life. Research Paper on consumer preference of Fast Moving Consumer Goods in Erode town of Tamilnadu is taken up.