Volume : III, Issue : IV, April - 2014

A Study on Consumers Possession, Purchase and Usage of Washing Machines in Chennai

Rani. J, Dr. K. Maran

Abstract :

Marketers in the present era need to be more customers centric. Organizational objectives like revenue, profit, market share are possible only by acquiring customer competence. Today’s choice empowered customer, supported by a competitive environment, international quality and new economic realities decides the fate of the marketer. Identifying and meeting the specific needs of customers exhibit success to marketers. This paper focuses to study the consumer’s possession, purchase and usage of washing machine helping marketers to understand in-depth of customers purchase and usage, framing the best marketing strategies to overcome competition and enhance loyal customers and drive towards the growth of durable industry

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Article: Download PDF   DOI : 10.36106/ijsr  

Cite This Article:

Rani.J, Dr.K.Maran A Study on Consumers Possession, Purchase and Usage of Washing Machines in Chennai International Journal of Scientific Research, Vol.III, Issue. IV Apr 2014

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