A STUDY ON CONSUMERS’ SATISFACTION TOWARDS SOLAR ENERGY PRODUCTS IN COIMBATORE DISTRICT

Mr. S. GANAPATHI BALA SUBRAMANIAN; Dr. P. RAVICHANDRAN

Volume : IV, Issue : XI, November - 2015

A STUDY ON CONSUMERS’ SATISFACTION TOWARDS SOLAR ENERGY PRODUCTS IN COIMBATORE DISTRICT

Mr. S. Ganapathi Bala Subramanian, Dr. P. Ravichandran,

Abstract :

 The emerging trend is now to make use of solar energy in many appliances. Awareness among the people develops fastly to buy solar products. A marketers of SEP also takes steps to promote these products through their target market and understand consumers needs and try best to satisfy existing and new consumers. This helps to improve their sales. This study focuses on Reasons for Installations, Opinion about Prices of SEP, Opinion of Maintenance Expenses, Satisfaction After Sales Service, Space Requirement for SES installation, Satisfaction level with their Expectations and Performance of SES in different Seasons