Volume : V, Issue : III, March - 2016

A Study on Customer Preference Towards PTT Bank for Financial Transactions: An Empirical Investigation

Dr. Ipek Cebeci

Abstract :

 PTT foundation which had been performing postal, telegraph and telephone services since 1840, registered its name as "PTT Bank" in 2004 and actively had started banking operations. PTT Bank had become a major competitor in banking sector with its large anch network. The aim of this study is to analyze the reasons for customer‘s preference of PTT Bank. Data were collected by survey method. Exploratory factor analysis was applied to the primary data. Finally, two premier factors influencing customers‘ PTT Bank preference determined and named as "the quality" and "additional benefits".

Keywords :

Article: Download PDF   DOI : 10.36106/ijsr  

Cite This Article:

Dr. Ipek Cebeci A Study on Customer Preference Towards PTT Bank for Financial Transactions: An Empirical Investigation International Journal of Scientific Research, Vol : 5, Issue : 3 March 2016

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