Volume : IV, Issue : IV, April - 2015

A Study on Factors Influencing Value and Success of New Product–Reference to High End Bikes

Anupama Sundar D

Abstract :

This research seeks to extend the earlier work done by various researchers and authors that examined the factors
affecting the perception of value and in turn affecting the success of the new launch. In particular, the critical success
factors involved in establishing value and success of the launch of high end bikes. The research is done in the context of the Royal Enfield
motorcycle.
The central research methodology for the paper uses a quantitative approach involving the questionnaire. The questionnaire was administered to existing Royal Enfield motorcycle users. The respondents were asked certain specific questions regarding the critical factors. The
questionnaire explored the critical factors for success and what factors builds value about the and.
From the responses to the questionnaire it was clear that the company followed all the main Strategies that are required in building value
of the and and success of the product launched. But there are certain factors that companies do not take into consideration which is also
found. These come out to be recommendations for them. Some of the limitation of the research is also covered which would be really helpful
for the further research.

Keywords :

Article: Download PDF   DOI : 10.36106/ijsr  

Cite This Article:

ANUPAMA SUNDAR D A Study on Factors Influencing Value and Success of New Product–Reference to High End Bikes International Journal of Scientific Research, Vol : 4, Issue : 4 April 2015


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