A Study on Future Preferences & Satisfaction level of BRTS Customers with special reference to Ahmedabad city.

Ms.Bhoomi Patel; Ms. Trishna Makwana

Volume : IV, Issue : VI, June - 2015

A Study on Future Preferences & Satisfaction level of BRTS Customers with special reference to Ahmedabad city.

Ms. Bhoomi Patel, Ms. Trishna Makwana

Abstract :

The purpose of this paper is to know BRTS customers� future preference & satisfaction level of Ahmedabad city. Convenience sampling method is used for knowing preferences & satisfaction level of BRTS customer. Research instrument is unstructured questionnaire. Sample size is 150 BRTS customer of Ahmedabad city. Implications of this study will be useful for BRTS service provider for knowing BRTS customers� future preference. It is found that most of the BRTS customers are satisfied with the current services of BRTS but there future preference for BRTS is for concession to smartcard users, controller in BRTS, 24 hour services, music system & it should be Double Decker.