Volume : V, Issue : I, January - 2016

A STUDY ON MARKETING OF PADDY WITH REFERENCE TO THIRUVARUR DISTRICT, TAMIL NADU

Dr. P. Anandaraj

Abstract :

This study aims to understand the marketing systems of paddy available for farmers in Thiruvarur district in terms of marketing channels, marketing cost, marketing margin, price spread and marketing efficiency. The Sample consists of 600 farmers who have been classified as small and large farmers according to their land holdings. Proportionate random sampling technique was adopted. In order to analyze the marketing costs, marketing margins and price spread, 30 intermediaries, 10 in each category namely village traders, commission agents, wholesalers and retailers were randomly selected. The selected respondents were contacted individually and required information was collected from them. In order to identify the key factors of marketing paddy in the study area, a Multiple Linear Regression Model, Garrett’s Ranking Technique, Shepherd’s Formula, Acharya and Agarwal’s Formula and Composite Index Methods were used. The structural differences between small and large farmers were tested by using Chow’s F–test. The results revealed the importance of middle man in the chain of marketing that starts with the producer and ends with the consumer. The study has also elucidated fruitful suggestions for the betterment of the farmers, to encourage Government machinery and to avoid exploitations of middle man of Thiruvarur District, TamilNadu.

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Article: Download PDF   DOI : 10.36106/ijsr  

Cite This Article:

Dr. P. ANANDARAJ A Study on Marketing of Paddy With Reference to Thiruvarur District, Tamil Nadu International Journal of Scientific Research, Vol : 5, Issue : 1 January 2016

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