A Study on Patients Attitude and Satisfaction towards Multispecialty Hospitals (Special reference with Coimbatore city)

P. Govindaraj; Dr. M. Venkatraman

Volume : III, Issue : XI, November - 2014

A Study on Patients Attitude and Satisfaction towards Multispecialty Hospitals (Special reference with Coimbatore city)

P. Govindaraj, Dr. M. Venkatraman

Abstract :

In recent era rising healthcare consumerism is changing the traditional physician–patient relationship into a provider–consumer one. By taking a consumerist stance, patients are now more inclined to ask questions, contribute to decision making, sample healthcare providers and switch services if they experience dissatisfaction. The whole focus of healthcare industry is patients� well–being (both physical and mental). Patients are usually in a physical or a psychological discomfort when they consume health services. Further, due to high degree of intangibility involved in providing care and high professionalism (e.g. physician specialization, skills, etc.) demanded, healthcare services are difficult to evaluate patients/consumers in healthcare. Healthcare has numerous consumers: patients, who actually consume the service provided; physicians, who recommend healthcare providers for their patients; third–party payers, who dictate patients� choice of hospitals by their substantial financial influence. Keeping pace with technological advances, there is a fundamental shift in healthcare consumerism – patients are becoming better informed, more involved in their own healthcare and more demanding.