Volume : V, Issue : IV, April - 2016

A STUDY ON RISK FACTORS INFLUENCING THE ONLINE BUYERS WITH SPECIAL REFERENCE TO CHENNAI

G. Arasuraja, Dr. V. Kubendran

Abstract :

 The paper addresses the use of the Internet to provide business development services such as training, consulting, counselling and networking. Using Delphi technique different factors, possible uses of the Internet as well as criteria for successful implementation are presented. Three critical success factors for providing online services are identified. First, an effective use of online resources requires that the inherent strengths of the Internet be exploited. Using online tools when they are perceived to be a ‘secondbest’ mode of communication is inefficient and can be counterproductive. Second, personal contact is still very important and can complement online services. Third, successful online services require an effective Internet site and program management. The study is conducted in the Chennai region with a sample of 136. The sampling technique used is simple random sampling technique. Questionnaire method is followed for data collection. The study also shows that lack of trust has remained one of the barriers to online shopping, this study is intended to explore the factors that affect the perceptions of trust for students’ intent to participate in online shopping. An efficient/effective pure online training program for entrepreneurs would be very difficult if not impossible to develop and implement.

Keywords :

Article: Download PDF   DOI : 10.36106/ijsr  

Cite This Article:

G.Arasuraja, Dr. V. Kubendran A STUDY ON RISK FACTORS INFLUENCING THE ONLINE BUYERS WITH SPECIAL REFERENCE TO CHENNAI International Journal of Scientific Research, Vol : 5, Issue : 4 APRIL 2016

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